Prince & Co.
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A modern family campaign for PRINCE & CO. — children in elevated neutral basics

Spring / Summer · Edition 01

Quietly made
for the next
generation.

Modern luxury essentials for children. Considered tailoring, elevated basics, and a softer way to dress a family.

Shop the editionThe house

New In · Spring / Summer

This season's arrivals.

Ivory Crest PoloSignatureQuick view

Boys · Polos

Ivory Crest Polo

$32

Navy Cable SweaterQuick view

Unisex · Knitwear

Navy Cable Sweater

$48

Hampton Penny LoaferQuick view

Footwear

Hampton Penny Loafer

$68

Garden Pleated DressNewQuick view

Girls · Dresses

Garden Pleated Dress

$54

Sand Quarter-ZipQuick view

Unisex · Knitwear

Sand Quarter-Zip

$52

Heritage Hooded KnitQuick view

Boys · Knitwear

Heritage Hooded Knit

$50

PRINCE & CO. crestView the full edit

The Collections — Spring / Summer

A wardrobe for every
small chapter.

Three quiet collections, designed to live together — for the everyday, the in-between, and the moments worth remembering.

View all collections →
Boys
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2 – 12 years · S/S Edition

Boys

Soft tailoring, elevated basics, easy proportions.

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Girls
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2 – 12 years · S/S Edition

Girls

Quiet dresses, knit sets, considered colour.

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Baby
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0 – 24 months · First Wardrobe

Baby

Pure cotton, soft seams, made to be lived in.

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The House — Notes 01

Founded MMXXV · Designed in studio

A quiet family moment — soft natural light, neutral palette

A modern
wardrobe,
made for
childhood.

PRINCE & CO. is a modern luxury house designing elevated essentials for children — softer tailoring, calmer colour, considered materials.

We believe childhood deserves clothes that feel as easy as a Sunday and look as quiet as a campaign. No costumes. No loud branding. Just an everyday wardrobe, made with the care of a fashion house and the patience of a family.

PRINCE&CO.Read the house notes →
Close study of soft knitwear and the embroidered P&. monogram

Signature Pieces

The house essentials.

Elevated basics we return to, season after season — quietly designed, built to outlast.

Polos

Polos

From $24

Knit Sweaters

Knit Sweaters

From $35

Quarter-Zips

Quarter-Zips

From $40

Dresses

Dresses

From $38

Sneakers

Sneakers

From $45

Loafers

Loafers

From $50

Sunglasses

Sunglasses

From $20

Hats

Hats

From $18

The Details — Notes 02

Luxury is in the
things you almost
don't notice.

Four quiet principles guide every piece we make — from the stitch to the box it arrives in.

A close study of soft knit and an embroidered P&. monogram
PRINCE & CO. crestMonogram study · S/S 2026
An editorial portrait — soft natural light, neutral tailoring
Look 04 · The Cable Knit, in bone

01

Considered materials

Long-staple cotton, Italian merino, and pure linen — chosen for softness, breathability, and the way they age.

02

A quiet monogram

Our P&. mark is embroidered, never printed. Small enough to disappear. Refined enough to be unmistakable.

03

Made to move

Soft seams, relaxed proportions, and reinforced edges — cut for the way children actually live.

04

Modern, not loud

Elevated essentials made without compromise. Pieces designed to outlast trends and stay in the family.

A PRINCE & CO. matte cream shopping bag with embossed monogram

The Signature Bag

Matte cream. Embossed P&. monogram. Nothing more.

Every order leaves the house in our signature packaging — quietly designed, endlessly reusable, and finished by hand.

PRINCE & CO. crest

"An everyday wardrobe, quietly made." — Studio note, S/S 2026

Complimentary delivery

On all orders over $150.

Easy returns

30 days, simple and free.

Signature gift packaging

Hand-wrapped at checkout.

Size guide

From newborn to 12 years.

Client service

Monday – Saturday, 9 – 7.

The Journal · @princeandco

From the family album.

Follow our journal →
Walking home, the long way.

Walking home, the long way.

Sunday mornings.

Sunday mornings.

The cable knit, no. 02.

The cable knit, no. 02.

Garden party.

Garden party.

Quiet afternoons.

Quiet afternoons.

Brother and sister.

Brother and sister.